Industry | Transportation | Traffic Management | ITS Communications

Siemens and Iteris Collaborate to Simplify Communications between Iteris’ Vantage® Video Detection Systems and Siemens SITRAFFIC® Sphere Traffic Controllers

Streamlines Installation of Video Detection and Controller Systems in the Roadside Cabinets

Santa Ana, Calif. - May 3, 2010 -

Iteris, Inc. (NYSE Amex: ITI), a leader in the traffic management market that focuses on the application and development of advanced technologies, and Siemens Industry, Inc., an industry leader in providing intelligent transportation solutions, today announced an integration of Siemens Traffic Solutions SITRAFFIC® Sphere, a new advanced transportation controller, and Iteris’ Vantage video detection system.

John Palilla of Siemens and Gregg McKhann of Iteris

Gregg McKhann (left) of Iteris and John Palilla (right) Sales Director for Siemens at ITS America 2010.

The direct interface between the Sphere controller and Vantage video detection system through a high-speed Ethernet interface, simplifies the hardware and installation requirements of detection and controller systems in the roadside cabinets which house the traffic control equipment, saving cities and agencies both time and money when implementing detector-based traffic control. The integration of Iteris’ video in the Siemens Sphere ATC controller is accomplished through a combination of technologies. Siemens Sphere ATC Ethernet capability, coupled with programming features integrated in the local controller software that runs on the Sphere ATC, allow for Iteris’ video system to connect directly to the controller unit through Iteris’ EdgeConnect™ module. The direct connection of video to the controller unit eliminates the need for adapter cards in the cabinet.

A demonstration of the integration of Iteris’ video detection system with the Sphere Controller will be included in the “Exploration in Integration” event at the upcoming ITS America Annual Meeting, May 3-5, 2010, in Houston, Texas. This event will highlight advanced intelligent transportation system products working harmoniously together for traffic control. The demonstration includes transmission of Iteris video detection data through the Sphere ATC from the Iteris booth (207) communicating via wireless connection to the TACTICS Advanced Transportation Management System in the Siemens booth (701), creating a simulation of on-street environments. In addition, the demonstration includes transmission of the video display visible through the hyperlink feature in TACTICS.

“I am pleased to have collaborated with Siemens on this very beneficial effort for the end users. It provides an “easy-to-use” communication path that was not available to them before,” stated Mr. Abbas Mohaddes, president and chief executive officer of Iteris. “I believe that this interface creates opportunities to integrate Iteris and Siemens systems with other new technology architectures where network communications between field devices and traffic operation centers have been established.”

“The ability to simplify traffic management is paramount to improving our nation’s infrastructure,” added, Christy Peebles, General Manager, Siemens Traffic Solutions. “Combining forces of industry leaders such as Siemens and Iteris aids in the advancement of the traffic industry by arming agencies with the tools they need to mitigate congestion.”

About Siemens

A division of Siemens Industry, Inc. (SII), Siemens Mobility (MO) Division is North America’s leading provider of transportation and logistics solutions. Using its "Complete mobility" approach, the division focuses on networking various modes of transportation to maximize the most efficient transport of people and goods. "Complete mobility" includes operations control systems for railways, roadway traffic control systems, airport logistics solutions, postal automation, traction power supplies, rolling stock for mass transit, regional and mainline services, turnkey systems as well as forward-looking service concepts. The Mobility Division posted worldwide revenues of $8.8 billion in fiscal year 2009. www.usa.siemens.com/mobility

Siemens Industry, Inc. (SII) is the U.S. affiliate of Siemens’ global Industry Sector business—the world’s leading supplier of production, transportation and building technology solutions. The company’s integrated hardware and software technologies enable comprehensive industry-specific solutions for industrial and infrastructure providers to increase their productivity, sustainability and profitability. The Industry Sector includes six divisions: Building Technologies, Industry Automation, Industry Solutions, Mobility, Drive Technologies and OSRAM SYLVANIA. With nearly 222,000 Siemens Industry Sector employees worldwide, the Industry Sector posted a worldwide profit of $2.7 billion on revenues of $47.7 billion in fiscal 2009. www.usa.siemens.com/Industry.

Siemens Traffic Solutions provides innovative advanced design and technology to manage the increasing complexities of modern traffic. As part of the mobility division, Siemens Traffic Solutions addresses the challenges of increasing demand on growing traffic infrastructures with advanced technologies that work smarter to solve the challenges of traffic questions today and tomorrow. Siemens is a market leader in traffic control, traffic guidance systems, intelligent transportation systems and parking solutions. www.itssiemens.com

About Iteris, Inc.

Iteris, Inc. is a leader in the traffic management market focused on the development and application of advanced technologies that reduce traffic congestion, minimize the environmental impact of traffic congestion, and improve the safety of surface transportation systems. Combining outdoor image processing, traffic engineering, and information technology, Iteris offers a broad range of Intelligent Transportation Systems and driver safety solutions to customers worldwide. Iteris is headquartered in Santa Ana, Calif., with offices throughout North America, Europe, and Asia. Investors are encouraged to contact us at 888-329-4483 or at www.iteris.com.

Reference Number: COM TS US 2010.05.03

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